Social Media Dictionary
Blogging
Blog
Stands for “web log”. A blog is a web site that enables you to share content such as comments, articles, photos and video. Blogging platforms allow you to update your content easily.
Blog (verb)
To blog means to add blog entries or posts to your website.
Blog Post
An entry, comment, or article written on a blog web site.
Blogging Tools
There are various excellent, easy-to-use blogging tools. One of the most widely used tools is Wordpress.
Micro-Blog
Is a form of multimedia blogging that allows users to send brief updates. One great example is Twitter, which gives you a maximum of 140 characters to express what’s happening now.
Opt-in Email
When you give people the option to receive a “bulk” e-mail, such as a monthly e-newsletter. Unsolicited e-mails are considered a spam.
Content Management Systems
Content Management System (CMS)
A CMS is a blogging tool that enables you to manage your blog’s content. The two most popular and easy-to-use CMSs are WordPress and Joomla. Joomla is a more powerful tool with more capabilities to create full-blown websites and e-commerce.
Open Source
The practice of production and development of online tools that allows access to the source code for enhancements. CMS’s are open source technologies that allows programmers around the world to enhance the tools’ source code.
CMS Tools
CMS tools are very powerful platforms that allows you to build websites and dynamic online applications. Some of the top tools are Joomla, Drupal and Mambo.
RSS
RSS
Standing for “Really Simple Syndication”, is a family of web feed formats used to publish frequently updated works, such as your blog posts, audio and video. A great example is Google’s RSS Feed Burner.
RSS Feeds
Is a free application that allows you to distribute content to your subscribers regularly and automatically. RSS Feeds sends your updates via a web portal or email.
Social Media
Search Engine
Is a computer program that allows you to retrieve information online such as Google.
Search Engine Optimization (SEO)
Is the process of improving the volume or quality of traffic to your website by the search engines. This can be done via paid or un-paid (natural, organic) search results.
Search Engine Results Page (SERP)
Is the listing of pages returned by the search engine in response to your keyword or query.
Social Media (SM)
Is a set of internet- and mobile-based tools for sharing and discussing information among people. It is available 24/7/365, costs you nada (only Time), and it is rocking the business world! Networking sites such as Facebook and Twitter are social media tools mostly used for socialization and connecting friends, relatives, and employees.
Social Media Marketing (SMM)
Refers to the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Some examples of the most popular social media marketing tools are Facebook, Twitter, LinkedIn, Flickr and YouTube.
Social Media Optimization (SMO)
Is using social media tools and technologies to attract visitors to your site.
Social Media Application Tools
Is a free social networking web site that allows you to socialize and connect with friends, relatives, employees, business associates and clients. According to Facebook, it has over 350 million active users with more than 700,000 local businesses that have active pages, which has produced over 5.3 billion fans. Many local businesses are enjoying sweet success with Facebook fan page marketing, and you can too.
Flickr
Is a free social networking web site used for online photo management and sharing.
Is a free social networking web site for you to share and connect with other business professionals. Successful business owners of the 21st century are LinkedIn.
Is a free social networking web site dedicated to micro-blogging that gives you only 140 characters to share what’s happening now. It asks you one question: “what’s happening” and makes the answer spread across the globe to millions instantly. Experts say that Twitter is the fastest growing social media community site.
YouTube
Is your free online video sharing platform.
Twitter Terms and Application Tools
Bit.ly
The URL shortener, Bit.ly is a free application that allows you to shorten a URL. This is especially important to use with Twitter because you can only share your message in 140 characters in length.
Retweet
To re-post another user’s message on Twitter.
Tweet
A message that you post or read on Twitter.
TweetDeck
Is a free application for Twitter that allows you to organize, update and manage all your replies, direct messages and retweets.
Twello
Is a free directory of public Twitter accounts that eases your search for people with whom you want to connect.
Twittering
The act of posting a tweet on Twitter.
Web Site Traffic Management
Bounce Rate
A term used in web site traffic analysis. It represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
Traffic Management Application Tool
Allows you to manage your website traffic providing you specific information such as number of visits to your website, average time visitors spend on your website, bounce rate, the location where your visitors are from. A great example of a tool that enables you to manage your website traffic is Google Analytics.
