Twitter

Twitter is a fairly new micro-blog platform.  It is expected to grow up to 18 million users by the end of 2009. With over 6-10 million users and roughly 20 million unique visitors each month, and your opportunity to be part (and beneficiary) of the party, why not get in the ballgame?

You should consider Twitter because:

• With only under 140 characters that Twitter allows you to enter, you can stay connected with your client base.
• You can engage in conversations with your clients where they also give you feedback (positive or negative) on your products.
• Feedback received allows you to measure your customer service and product effectiveness to make improvements to your products and services.
• Your customers can praise your products and services, serving as your word-of-mouth advertisers.