Archive for Social Media
Playing Your Tune in the Social Media Space
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How do you play your own tune in the social media space?
Here it is in a nutshell!
1. Have a blog
Establish your blog as the basis of information. You have no control over the rules of the game of Facebook, Twitter or LinkedIn. But you do have full control over your site. Enrich your site with content using keywords in context. Upload your videos to YouTube and your own site. If you decide to blog once per month or once per week, stick with it.
2. Get on Twitter
78% or marketers are using twitter because it’s a great tool for branding, it’s short, sweet and to the point! Use tools such as TweetDeck, HootSuite and Twitterfeed to manage your twitteratti, increase your following and automate your blog post announcements. Did you know that there are approximately 50,000,000 (yes, that’s million) messages sent per day on Twitter?
3. Get on Facebook
Have your personal Facebook account and your Facebook Fan page. Your Fan page is for your business. Did you know that there are over 1.5 million businesses that have a fan page? Did you know that there are more than 5.3 billion fans that have been created on these business fan pages?
4. Get on LinkedIn
This is your online resumé! Take the time to complete it 100%, join groups, make and get recommendations, and use the LinkedIn Answers tools to run your own surveys! Think that your customers are not going to look at your LinkedIn profile? Guess again!
5. Get Educated
Take advantage of attending free social media seminars, get online, read articles on SM, a great resource is www.Mashable.com. In other works, stay up to date because the environment is moving quickly! And you don’t want to be left behind.
Remember, social media marketing is about an integrated approach between all these different tools with one thing in mind: to reach your target audience, listen to what they have to say and engage in the conversation. Use these different tools to leverage your marketing efforts.
Social Media Seminar at Mimi’s Restaurant
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I spoke at Fort Worth Star Telegram’s social media seminar for realtors, builders and developers today held at Mimi’s Restaurant on Bryant Irving in Fort Worth. Great people. Great service!
Social media is an excellent medium for small businesses and professionals to get the word out about their products/services and most importantly, connect with people. Your presence in the social media networking tools helps enhance your image and branding of your business.
Now more than ever it is much easier to play the game of online marketing because of so many great tools that are readily available, are free, and are very easy to manage.
Want to get on board? Now is the time!
I’m offering two 3-session webinars for the summer. Sign up today!
Learning the Social Media Lingo
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The social media networking and bookmarking universe has a world of its own when it comes to terminology. Facebook, Friends, Fans, Pages, Twitter, Tweets, Followers, YouTube, Flickr, Digg, Blogging, CMS―and many other acronyms and lingo can be overwhelming and difficult to understand.
We have put together a Social Media Dictionary for you to familiarize yourself and master the language of social media networking.
Did we miss defining any other wacky terms? Let us know!
4 Social Media Marketing Strategies to Attract Your Customers
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It is no longer business as usual in the home industry business. It is a totally different ballgame!
Today’s savvy homebuyers are using the internet first to search for their new home and builder, green builder that is!
The top 4 Social Media Marketing Strategies is your key to:
- Enhance your online presence
- Boost your company brand
- Attract your market niche more effectively
- Increase your bottom line
Strategy #1 – Yourcompany.com/Blog
You need a Blog to showcase your expertise to your market niche. Educating your past, present, and future customers builds trust. Updated and fresh information on your current and completed homes, customer testimonials, and upcoming projects is your magnet to attract your customer base. Don’t get fooled paying thousands of dollars for a website that makes you programmer-dependent. A User-Managed Blog site gives you total control to update your site, costs less, and eliminates the waiting time for a web programmer to do your updates.
In a nutshell, a Blog helps you to:
- Highlight your expertise to your market niche
- Build trust with your past, present, and future customers
- Update fresh information with customer testimonials and new projects
A User-Managed Blog site:
- Gives you total control
- Costs less to create and maintain
- Eliminates the need for a web programmer to do your updates
In today’s competitive business environment, you need a business Blog.
Strategy #2 – Facebook
Facebook has over 350 million active users, more than 700,000 local businesses have active pages, which has generated over 5.3 billion fans!* Local businesses from all industries are Facebooking. You want to Facebook.
*Source: http://www.facebook.com/press/info.php?statisticsStrategy #3 – Twitter
According to Michelle McGiboney of Nielsen Online, “Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month.”* You definitely want to Tweet!
*Source: http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/Strategy # 4 – LinkedIn
This is your place to connect with other industry pros, engage in discussions, learn from others’ expertise (for free!).
As a business owner in the 21st century, you need to be LinkedIn.
Social Media Marketing Training
Check out our Social Media Hands-On Training class.
Social Media and Your Business
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Social Media has redefined and extended the way we communicate with people, and in business, with our clients.
Social media fosters the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
Businesses are using social media to nurture their relationship with their clients. Fresh information that adds value to your clients helps keep your customers connected.
See our Social Media Hands-On Training class for business professionals.
See our Social Media Dictionary to familiarize yourself with the social media lingo.
Do You Need to Incorporate Social Media Into Your Business Marketing Strategy?
To assess your needs, your answers to the following questions should help you make the determination for your business:
- Are your customers using social media?
- How will using social media technologies enhance your relationship and connection with your client base, and new customers?
- How will using social media reach a broader audience with your products and/or services?
What Is the Big Fuzz About Social Media?
3 huge reasons why you should care:
- Twitter has 6-10 million users and roughly 20 million unique visitors each month
- LinkedIn has 48 million members in over 200 countries
- Facebook has 400 million active users spending 6 billion minutes a day
