8 important reasons why a blog is an effective customer connection tool:

• Provides a way to communicate with your customers and your prospects quickly and in an informal non-threatening way.
• Gives you the opportunity to write short articles and pieces of information that add value to your customers.
• Positions you as an expert in your field of business.
• Plants you in the minds of your customers and prospects as a resource for the solutions they want.
• Separates your website from being a big “blah” to a content-rich and informative site that offers fresh information that’s helpful to your market niche.
• Its what consumers are engaged in daily, so you can LISTEN to what they want, like or dislike, and observe how you can meet those demands.
• You want to have a presence where consumers are communicating regularly, so you can ENGAGE in conversations with them.
• You want to be a part of the party where the bees are, so you can PARTICIPATE in building  relationships with with your customers and prospects.

Two Secrets of Successful Blogging

• Educate and inform your client base.
• Be authentic! Don’t copy and paste.

4 huge reasons why you should consider having a blog for your business:

• We live in an internet-savvy society.
• Consumers today surf the internet for everything when making purchase decisions.
• Your customers are looking for information (helpful content).
• Your future customers are trying to find you!

Therefore, your website can no longer afford to be just a big “blah”, simply stating who you are, what you do, a few photos of your projects, and how to contact you.  Those days are over!

With the popular spread of social media worldwide:

• You need to have an online conversational component as an extension of your business.
• You need a blog to facilitate the dialogue between you and your clients, and future customers.