4 Social Media Marketing Strategies to Attract Your Customers
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It is no longer business as usual in the home industry business. It is a totally different ballgame!
Today’s savvy homebuyers are using the internet first to search for their new home and builder, green builder that is!
The top 4 Social Media Marketing Strategies is your key to:
- Enhance your online presence
- Boost your company brand
- Attract your market niche more effectively
- Increase your bottom line
Strategy #1 – Yourcompany.com/Blog
You need a Blog to showcase your expertise to your market niche. Educating your past, present, and future customers builds trust. Updated and fresh information on your current and completed homes, customer testimonials, and upcoming projects is your magnet to attract your customer base. Don’t get fooled paying thousands of dollars for a website that makes you programmer-dependent. A User-Managed Blog site gives you total control to update your site, costs less, and eliminates the waiting time for a web programmer to do your updates.
In a nutshell, a Blog helps you to:
- Highlight your expertise to your market niche
- Build trust with your past, present, and future customers
- Update fresh information with customer testimonials and new projects
A User-Managed Blog site:
- Gives you total control
- Costs less to create and maintain
- Eliminates the need for a web programmer to do your updates
In today’s competitive business environment, you need a business Blog.
Strategy #2 – Facebook
Facebook has over 350 million active users, more than 700,000 local businesses have active pages, which has generated over 5.3 billion fans!* Local businesses from all industries are Facebooking. You want to Facebook.
*Source: http://www.facebook.com/press/info.php?statisticsStrategy #3 – Twitter
According to Michelle McGiboney of Nielsen Online, “Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month.”* You definitely want to Tweet!
*Source: http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/Strategy # 4 – LinkedIn
This is your place to connect with other industry pros, engage in discussions, learn from others’ expertise (for free!).
As a business owner in the 21st century, you need to be LinkedIn.
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